You're still the rainmaker
Sales slow down when the owner gets busy. When you're pulled into operations, estimates, or the field, new business waits — because it runs on you, not on a system.
Fractional Sales Leadership
Growth shouldn't depend on you alone.
You built a business people trust. Now build the sales process that helps it grow beyond your personal effort.
Based in Sacramento · Serving Northern California
A working call, not a pitch — you leave with a clear read on your biggest sales constraint either way.
Our approach
Your business has potential. Your sales process has gaps.
Most owner-led service businesses don't have a demand problem. They have a process problem — and it usually shows up in four places.
Good opportunities go quiet
Follow-up depends on memory, not process. Quotes sit, callbacks slip, and work you should have won goes to whoever called back first.
Busy team, unclear pipeline
Lots of activity, no clear picture of what's actually coming in. Without defined stages and next steps, you can't see next month — or manage toward it.
Referrals arrive by chance
Great work isn't turned into a reliable referral system. Happy customers and partners refer when they happen to think of it — not because anyone asks, tracks, or follows up.
The engagement
The 90-Day Sales Growth System
$10,000 per month for three months — $30,000 total, with a defined scope before you commit.
Month 01
Diagnose
Get the real picture
- Lead sources and where work actually comes from
- Qualification and sales process, end to end
- Team performance and expectations
- CRM, pipeline, and follow-up discipline
- Referral relationships and lost opportunities
- Scripts, compensation, and KPIs
OutputPrioritized revenue action plan
Month 02
Build & Implement
Put a system in place
- Sales playbook and qualification standards
- Outreach scripts and follow-up procedures
- CRM workflows and pipeline management
- Commercial work channels — building referral relationships with property managers, insurance agents, and claims adjusters who send commercial and emergency work
- Training, KPIs, and accountability
OutputWorking sales process & playbook
Month 03
Operate & Transfer
Make it work. Make it yours.
- Operate the process alongside your employees
- Measure results and fix weak points
- Coach execution and reinforce habits
- Document procedures and responsibilities
- Transfer ownership to the team
OutputTeam-owned operating rhythm
Covered in the program as part of referral and channel development — not sold separately.
What you keep
More than a plan. A process your business can run.
01
Clarity
A pipeline you can trust
Clear stages, qualification rules, and a next action on every opportunity — so what you see is what's actually coming.
02
Consistency
A team with a playbook
Scripts, training, and documented follow-up, so every customer gets the same disciplined process — not whoever happens to pick up the phone.
03
Ownership
A rhythm that keeps moving
Defined responsibilities, useful KPIs, and regular reviews that keep the process running after the engagement ends.
Who it's for
Established business. Ready for the next stage.
Service Savvy works with owner-led service companies that already have customers and revenue, a service worth selling, and a willingness to change how sales gets done.
That includes contractors, remodelers, specialty trades, restoration companies, and other relationship-driven service businesses — companies where the work is good and the reputation is strong, but growth still runs through the owner.
Not a fit: brand-new startups, businesses without existing revenue, and owners who can't make time for decisions. The system needs a real business to build on — and an owner in the room.
Does this sound familiar?
- When you get busy, sales slow down — because you're still the rainmaker.
- Good opportunities go quiet because follow-up depends on memory, not process.
- Your team is busy, but you can't see a clear pipeline of what's coming in.
- Referrals arrive by chance instead of through a system you can rely on.
How we work
A deliberately small practice
Service Savvy takes on a limited number of engagements at a time — never more than three — because Tom leads every engagement personally. No hand-offs to junior consultants, no account managers. When you work with Service Savvy, you work with the person who diagnosed your sales process, built the system, and coached your team through it.
That limit is deliberate: depth with a few clients beats shallow advice to many.
The first step
What happens on the diagnostic
A 20-minute working call
We review your lead sources, follow-up, pipeline, and team — how selling actually happens in your business today.
A clear read, either way
You leave with an honest assessment of your biggest sales constraint, whether or not we end up working together.
No pressure pitch
If there's a fit, we'll say so and explain what a defined scope would look like. If there isn't, we'll say that too.
How we start
1
20-minute diagnostic
A working conversation about your current sales process and its biggest constraint.
2
Defined scope and proposal
You see exactly what's included, what it costs, and what happens in each month — before you decide.
3
Month 1 begins
Diagnosis starts: baseline, constraints, and a prioritized revenue action plan.
About
Led by Tom Pellegrino.
Tom Pellegrino brings extensive experience in sales, business development, relationship management, sales leadership, training, and coaching. He leads every engagement personally.
FAQ
Before we talk.
No. Service Savvy is fractional sales leadership and sales-process implementation. We work on how your business sells — targeting, qualification, follow-up, pipeline, and team accountability — not advertising or lead generation campaigns.
No. Advice alone doesn't change how a team sells. We build and implement the procedures, work alongside your team while the process runs, and operate it with you before transferring ownership — so the system is real, documented, and in use.
No. We start with what you have. A tool change is only recommended if your current setup genuinely can't support the work — the process comes first, the software second.
Yes. Referral development is part of the system: identifying the partners who can actually send you work, defining the outreach and follow-up, and assigning clear ownership of each relationship so referrals stop depending on chance.
$10,000 per month for three months ($30,000 total). You'll receive a defined scope before deciding whether to proceed.
Month 1 is diagnosis: we review your lead sources, qualification and sales process, team performance and expectations, CRM and pipeline, follow-up, referral relationships, lost opportunities, scripts, compensation, and KPIs. You get a measurable baseline and a prioritized revenue action plan — the most important constraints, in order.
No specific revenue result is guaranteed. The objective is to build and implement a more consistent, measurable sales process. Results depend on market conditions, the offer, the team, and execution.
Let's find what's holding growth back.
Tell us a little about your business and your biggest sales challenge. We'll reply to set up a 20-minute diagnostic — a working call about your lead sources, follow-up, pipeline, and team.